Marketing Strategies

Marketing Strategy: My objective is to produce maximum exposure for my clients’ homes in order to obtain the highest sale price with the least amount of disruption to their lives. I create a comprehensive advertising and marketing program, incorporating the most effective publications and websites and the latest technologies to provide local, national, and international exposure.

This marketing showcase highlights examples of my customized marketing elements which includes brochures, postcard mailers, email blasts, Facebook and Instagram posts, online advertising and print advertising in a variety of high distribution publications.

A picture is worth a thousand words, which is why I use professional, architectural photographers to promote every home I represent. In addition to the exterior, interior, and garden photos, I schedule photo shoots at different times of the day and sometimes multiple sessions to capture the property at its best. Where appropriate, I use exterior twilight or aerial images which increase online click-thru results for online viewers.

A detailed floor plan of the home to provide information about not only the approximate square footage of each area but clearly show the layout of the home.

I create a spotlight website to showcase the property’s features, floor plans, photos, architecturally significant details, etc. This webpage is used in all advertising and marketing efforts, which enables potential buyers to learn more about the property than any print ad can convey.
Here is a dedicated property website sample:

We use video to tell the story that pictures are unable to. It allows people to feel the flow of the home and its surroundings giving people a true experience for what could be there next home.

It is important that your home is introduced to the market with style and professionalism. Working with my designer, we will create a professionally designed, high-quality property brochure tailored to highlight the unique qualities of your property. In addition to the marketing narrative, to further establish the value for the buyer, a detailed list of finishes and technical features will be included.

With over 2 Billion active users a month, Facebook is one of the most effective strategies to promote and sell a home today! Combined with an Instagram Strategy and other social media channels, we will create an environment to reach more buyers on social media.

Did you know that Keller Williams has an exclusive partnership with Facebook?
They actually came to our Austin, TX headquarters and helped us build an online Facebook advertising strategy by maximizing their Facebook ads system and integrating it with our real estate specific Artificial Intelligence platform.
The result allows us to reach a more targeted audience and maximize the amount of qualified leads generated from our online budget and ultimately bring real buyers to your home.

Direct Mailers
It used to be that we would do bulk mailers and blanket an area with no real way to be specific as to who got it. We can now do targeted mailers with the help of A.I. These assists to identify residents most likely looking to buy(renters, upsizers, downsizers.).

Everything mentioned above is meant to bring you the desired result for the sale of your property. Like any service industry, we know that the outcome is different depending on who you use for that service.
Real Estate is no different and who you choose to work with will determine if you get the very best price for the sale of your home, in the least amount of time or it could mean leaving 6 figures on the table, a long drawn out sale or not selling at all.

For what is generally the largest transaction in one’s life, make sure you are putting it in the hands of a professional dedicated to getting results, and a customer experience that will leave you knowing you made the right decision.